Sunday, June 28, 2009

Traffic Treasury - 7 Killer Traffic Generation Strategies

Today, I would like to share with you an overview of a book called 'Traffic Treasury' that details some of your the killer traffic generation strategies on how to further generate massive, instant highly targeted traffic to websites, landing pages and squeeze pages.

Here are the 7 killer traffic generation strategies:

Strategy #1: Targeted Keywords

• Instead of experimenting what keywords to use, you should find out what are the keywords used by your potential prospects so that you can incorporate these keyword phrases into your content and marketing campaigns (eg: article marketing, SEO, etc.)

• Avoid using broad or general keyword phrases such as 'weight loss' or 'golf' simply due to the mass amount of competition in the market which will cost you a great deal of money. Instead, try to choose long tail (specific) phrases or keywords such as 'weight loss solutions' or 'old golf equipment' that you can still reach out to your market and drive in targeted traffic while minimizing costs.

Strategy #2: Search Engine Optimization (SEO)

• Optimize every single webpage rather than just your index page as SEO does not rank entire websites but individual pages.

• Focus on both 'on-site SEO' and 'off-site SEO' to obtain high ranking within the search engines.

• With on-site SEO, optimize every page on your website, from its title tag, keywords used within content to the way that your site map or overall structure is created.

• With off-site SEO, focus on building solid back links to your website from relevant authority websites.

• Pay attention to structural elements such as the title tags, meta description tags, meta keyword tags as well as implementing a site map so that the 'spiders' are able to successfully crawl, explore and index all of your main pages as well as all internal (sub) pages. 

Strategy #3: Off-Site Search Engine Optimization

There are many different ways of establishing quality back links to your website but two most popular methods are:

• Online directories: you can add your website into specific categories and instantly establish back links to your website.

• Social bookmarking: you can easily generate traffic to your website, by submitting your website URL into social communities which allow users to share their favorite sites with other members of the community, as well as post comments regarding the website content.

Strategy #4: Pay-Per-Click Campaign (PPC)

• Use a mix of PPC engines in your traffic campaigns, both the large and small networks, to get the most traffic possible for your budget. A recommended mix would be to choose one of the big players, like Google, and one of the smaller players, like GoClick.com

• Focus on building campaigns that include targeted keywords for your niche, as well as action driven ad copy, titles and body text assigned to each ad block.

• Start off with 10-30 keywords and gradually add in additional keywords as you begin to see progress with your PPC marketing.

• Create split test campaigns to determine which particular advertisement will produce the best results.

Strategy #5: Social Marketing

There are two great methods to social marketing: Squidoo and Hub Pages.

• Squidoo: create one-page website referred to as 'lenses' where you are able to rank for specific keywords used within your page's title and content itself.

• Hub Pages: create add ons and tags to your hub pages for better ranking within the search engine. 

Strategy #6: Article Marketing

Article marketing is very effective in generating traffic through relevant back links from authority websites for the long term.

• Write article between 300 and 600 words in length and provide useful information that your target audience would find appealing.

• Focus on high quality content instead of just the quantity that is being submitted to article directories.

• Submit as many articles as possible so that the greater the number of articles in circulation, the more exposure you will receive, and the greater the traffic is driven to your website.

Strategy #7: Forum Marketing

• Find forums that receive a good amount of traffic and that members participate regularly and actively pertaining to your market or niche.

• Participate in forums and community boards and communicate with your target audience to create back links to your website.

By consistently implementing these traffic generation strategies outlined above, you will be able to maintain your positioning and continue to maximize your outreach, effortlessly.
Wilfred Tan is an expert affiliate marketer committed to finding ways to help new online marketers to generate more traffic to their websites. You can also learn more comprehensive traffic generation strategies with step-by-step action plan from his book on Complete Guide To Traffic Generation Strategies or by visiting his website http://www.affiliatesecretprogram.com

No comments:

Post a Comment