RSS stands for Real Simple Syndication. However, what it really does is to convert our beautifully formatted webpages to text so that the Search Engine robots (spiders) can index and list our websites.
It is important to know that not all websites have a RSS feed (that's the terminology we tech types like to use). Typically, static websites - those sites that have the content hard coded into the each page - don't have RSS enabled. Dynamic sites like WordPress do and, in general, the 'feed' is enabled automatically. Here are three great Reasons why you should use RSS on your website:
Reason 1: Syndication
Can you imagine that instead of having to encourage people to your site to read your content, you can share your content with 100's, if not 1000's of blogging directories and sites and have that many more people visiting your site? With RSS this is entirely possible. You can submit your RSS feed to RSS directories where other sites will pick up your content to provide interesting information to their visitors - this is syndication
iTunes is a great example of how this can work. If iTunes likes your blog talk radio show or the podcast you provide from your website, they will add you into their podcast directory - how many people run iTunes on their desktop? Can you see how this automatically increases your reach?
Reason 2: Backlinks
Backlinks are one of the elements to improve your sites ranking in the Search Engines and it can be very time consuming. When you add content to your site, advise blogging directories (by submitting the feed for that content) that it's there. These directories are typically 'well loved' by search engines and are visited by spiders every few hours. Once your site is listed in these directories, it will be found by the spiders and listed in its on right.
Think of it as Word Of Mouth advertising - when you receive excellent service you will tell others about it. Now, imagine that you are the 'Go To Gal' (or guy) for your niche - how many people can you refer to the new service? This is fairly close to how blogging directories work.
Reason 3: Ease of Access To Your Content
By providing a RSS feed on your site, your readers will be able to use a RSS Reader and access your content right from their desktop. Savvy internet users will have their RSS Reader setup like their email and when you post new content to your site, they get a notice in their Reader about it. All they need to do is open their reader and start reading. No need to start the web browser, visit the site etc - just read the content.
Given how busy people are these days - this is a great thing to offer them.
To find out more about using RSS on your website, visit www.squidoo.com/rss-for-backlinks
About the Author
Charly Leetham has worked for over 20 years in the IT industry, specifically in the area of data communications and local area networking.Charly is a qualifed "tech", holding an Associate Diploma in Electronics Engineering. Her experience with Personal Computers ranges from building computers to providing 2nd level user support.
Charly also holds a Masters of Business Admin (MBA), specialising in Internet Marketing.
Learn more about how Charly can help you achieve success in your Online or Internet Business at http://www.AskCharlyLeetham.com
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